Why so many filmmakers are bad at marketing

Maybe that guy is a great marketer. It’s just an illustration

What do I mean by “marketing”

What marketing is not

The big question is: WHY

  • Filmmakers that are actually proud of the fact they are not marketing or being bad marketers: “I’m an artist, not a door to door sales person.”
  • Filmmakers who are shy and prefer to stay behind the camera. They will gladly participate in Q&A sessions, but will wait silently and passively to be invited.
  • Filmmakers who really want to market, but have no idea how to do it.
  • Filmmakers who are used to have the backing of large bodies , especially TV channels, who do the marketing and PR for them.
  • Filmmakers who believe that instead of marketing to large audiences, they should make efforts to develop good relationships with decision-makers such as film funds directors, buyers, selection committee members etc.

But there’s another, deeper reason for filmmakers to be bad marketers. Let’s see a counter example:

The American filmmakers

Fine. Does that mean that non-US filmmakers can go their own way and not market their films?

All that creates a very homogenous environment, which is, let’s admit it — quite boring

--

--

--

Digital film distributor and founder of Movie Discovery VOD platform, QuickRights and Movies Everywhere . A former documentary filmmaker.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Emilia Jones about Best Picture Oscar Winner CODA: ‘Only deaf actors could have done these roles…

23 Unscripted Movie Moments That Were Totally Unplanned

We Need More Diversity in Adventure Filmography

Breaking down the stereotypes in archaeology

Avengers: Infinity War is here and it is spectacular

My Lost Decade #11 — Bridesmaids (2011)

Ray Liotta: Goodbye To A Goodfella

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Yoram Schaffer

Yoram Schaffer

Digital film distributor and founder of Movie Discovery VOD platform, QuickRights and Movies Everywhere . A former documentary filmmaker.

More from Medium

Stop Thinking, Start Posting — My First 30 Days on Linkedin

Getting noticed on social media is not hard or easy as you think!

10 LinkedIn Pitfalls

Why do we think we need so much?