Why so many filmmakers are bad at marketing

Maybe that guy is a great marketer. It’s just an illustration

What do I mean by “marketing”

What marketing is not

The big question is: WHY

  • Filmmakers that are actually proud of the fact they are not marketing or being bad marketers: “I’m an artist, not a door to door sales person.”
  • Filmmakers who are shy and prefer to stay behind the camera. They will gladly participate in Q&A sessions, but will wait silently and passively to be invited.
  • Filmmakers who really want to market, but have no idea how to do it.
  • Filmmakers who are used to have the backing of large bodies , especially TV channels, who do the marketing and PR for them.
  • Filmmakers who believe that instead of marketing to large audiences, they should make efforts to develop good relationships with decision-makers such as film funds directors, buyers, selection committee members etc.

But there’s another, deeper reason for filmmakers to be bad marketers. Let’s see a counter example:

The American filmmakers

Fine. Does that mean that non-US filmmakers can go their own way and not market their films?

All that creates a very homogenous environment, which is, let’s admit it — quite boring

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Digital film distributor and founder of Movie Discovery VOD platform, QuickRights and Movies Everywhere . A former documentary filmmaker.

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Yoram Schaffer

Yoram Schaffer

Digital film distributor and founder of Movie Discovery VOD platform, QuickRights and Movies Everywhere . A former documentary filmmaker.

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