How to Become a Broadcast Monster

Where’s the challenge?

  • Integrating a video in high quality (sharing your screen will almost never be high quality when it comes to motion video and multi-channel audio).
  • Having a remote guest.
  • Switching between a broadcast (“webinar” — in internet terminology) and a meeting, to increase engagement. Especially useful in workshops, where audience participation is an inherent part.
  • Playing back live video and audio in the best possible quality.

The Easy and Bad Solution

The Not Always Easy, But Better Solution

  • Divide the events into parts (create a detailed lineup).
  • Carefully define the components of each part.
  • Get as much information as possible about the venue/s: The quality and stability of the internet connection, the acoustics, lighting conditions, distance of the camera from speakers (especially important if it’s a theater).
  • Analyze those components in order to find the optimal method for conducting each part of the event (meet / broadcast / screen from a server , share a screen).
  • Choose the gear for each method.
  • Analyze the “cost of switching”. For example, if we switch from a “meeting” to a “broadcast” and vice versa, will the switching time cause users to churn?
  • Create an execution plan and present it to the event organizer, to have their approval. We must take into account that sometimes, an event organizer might want to prioritize engagement over quality, or vice versa. Our task as technology providers is to fully inform the organizers so they can reach an informed decision.

HOW TO

  • A short video clip as an opening.
  • Opening remarks by the CEO.
  • Presentation, including video excerpts, given by the workshop hosts.
  • Discussion with the workshop trainees, team by team.
  • Closing remarks by the CEO.
  • For the sake of smoothness and free flow, we decided to conduct most of the event in a meeting platform, knowing that will have a price with video quality, when the hosts decide to screen a film excerpt (as it’s integrated through a meeting platform and not through a broadcast).
  • The pre-recorded videos (clips created by the trainees in advance) were screened from Movies Everywhere server in high quality. That did cause a certain delay each time we switched from a “meeting” to a “broadcast” and back.
  • Not insisting on the trainees being in a room, using a computer and not testing them in advance proved disastrous: One trainee was for example on a train and all the participants heard not only the noise around her (along with unstable connection, as she was on the move) but also the train messages coming from the loudspeaker above her head…
  • Insist on a tight lineup, even on the expense of being spontaneous.
  • Upload to the server in advance 100% of all videos potentially presented.
  • Testing before the event every possible participant.
  • Improve the UX of the switching between a “meeting” and “broadcast” on Movies Everywhere.

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Digital film distributor and founder of Movie Discovery VOD platform, QuickRights and Movies Everywhere . A former documentary filmmaker.

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Yoram Schaffer

Yoram Schaffer

Digital film distributor and founder of Movie Discovery VOD platform, QuickRights and Movies Everywhere . A former documentary filmmaker.

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