Balancing Between Film Copyright Protection and User Experience

Does security have to be inconvenient?

Copyright protection or films
GoldPhone /Wikipedia

You’re a filmmaker or a film distributor. You want to protect your film. That’s obvious. At the same time, you want to expose your creation to as many people as possible. At least most artists want that.
So far so good.

But there’s a catch: The more you protect your film (online), the worse the user experience will get.

The latter is not so obvious and must be explained. Then, we’ll offer some solutions to mitigate the challenge.

Why can’t we have the cake and eat it?

Security vs. comfort. Do they necessarily contradict?
Security vs. comfort. Do they necessarily contradict? // Credit: Luis Prado

Back to the real world (i.e — the Internet)

Based on a true story

Our dilemma

Solution #1 — improve UX

Why not both protect the film and provide advanced UX?
Why not both protect the film and provide advanced UX?

Solution #2 — have the cake and eat it, too

Magic Link

Introducing the Magic Link

  • Screening organizers can still limit the number of times the link is used, by setting the capacity for the screening, just like in a registration-based screening.
  • Screening organizers can set the timing availability of the screening. It sounds trivial, but has a nice twist: Unlike private links or unlisted links in other platforms, the film is not available once the link is created. Admins can create a link a month or more in advance. Viewers who enter the page before the set time will see a countdown, just like in a registration-based screening.

Limitations

  • As no one registers to the screening, there is no individual user registration and therefore no personal data (i.e — no potential mailing lists).
    Note: it is still possible to leave the conventional registration to the screening in parallel, so the Magic Link can be also used as an individual ad-hoc solution and as a last resort for specific technically-challenged users.
  • It cannot be used in monetized screening. That’s because we have to associate the buyer with the screening and must register him or her.
    Note: If an organization charges users users externally to the system (e.g — offline cash payments), the organizers can send the Magic Link to paying users.

Improvements

Impact