A practical guide — I made around 80 presentations to film festival directors in the last 6 month. Sent a summary document to each one of them in 5 different versions. Sent introductory documents to those who insisted on reading something before agreeing to meet. Edited in that period 5 different videos that explain…

It’s not a typo. I really mean “business model” — Most film festivals today are losing money. Most of them don’t even have a business model, at least not in the general sense. It’s not something that film festival directors like to speak about much, but during one on one honest meetings they will justify it in one of the…

And why that should change A disclosure: I’m a film professional for more than 20 years. First, as an editor (and one of the first Avid instructors for my local community). Then as a producer and to a lesser extent — as a film director (in documentaries). A few years…

We had the chance to change our habits. But we forgot everything — In the culture I grew up in, weddings are big, flashy events and an opportunity to impress. It’s not only about a large number of guests, but also in the standard of hospitality. Parents are considered as the real organizers and as the ones who invite the guests. There is…

A practical guide — A year ago, I wrote an article about the ways to create online screenings with available tools, by combining different platforms such as Google Forms, PayPal, Vimeo and Zoom. Many friends and colleagues adopted those solutions (or chose to work with Movies Everywhere and have everything in one platform…). A…

And the sooner the better — A few posts ago I wrote about how film festivals would look like in a post Coronavirus world. It was a combination of prediction, analysis and yeah, a wishful thinking too (disclosure: I’m a founder of a digital platform for film festivals). Less than six months later and it’s partly…

Born to be Live — The decision to conduct an online or a hybrid film festival is never easy, even when done wholeheartedly. Film festivals are born to be live: Hugs, applause, hand shaking and networking are not less important than films, so an online film festival always involves some sense of pain and grief. The Illusion …

It just sounds simple. When presenting online, it becomes a challenge — A few weeks ago I participated in a fascinating online presentation by sound artist Meira Asher. Although it is not the topic of this post, I warmly recommend you find out more about this multi-talented woman, a human rights activist and a researcher in the fields of Social Documentary and…

The healthy path to decision-making — The instructional part of introducing our platform for virtual film screenings and Q&A to clients is always divided to two: The technical part and the conceptual part. The technical part is usually the easiest. What is not clarified in a demo, will be better understood with documentation and practice. After some…