Oct 24Using Business Intelligence in Film MarketingAnd the importance of data-driven decision making — Recently, I participated in MIPCOM film market. It takes place in Cannes in southern France, exactly at the place where the prestigious festival of Cannes is held. …Business Intelligence6 min readBusiness Intelligence6 min read
Oct 4Film Screeners: platforms reviewA comparative analysis Film screeners serve as the presentations of the film industry. They are the equivalents of PPT, PDF, pitch decks, video demos and recorded webinars. But with one main difference: in all the above, marketers and sales people talk about the product. …Film Screeners8 min readFilm Screeners8 min read
Jun 10Films are not vegetables. Stop looking for fresh onesA perfect timing for a shake up in film distribution For too many years, a production year or a release date have been prime factors is the assessment of a film’s value. The rule of thumb is that the newer the better. I believe that’s stupid. In this article I…Film Distribution7 min readFilm Distribution7 min read
Apr 8Conducting an Online Film Competition — a case studyThe Story of The Oscars qualifier — Israel Film Academy This post is a use case of the online section of the Ophir film competition. Ophir competition (in memory of the legendary artist Shaike Ophir) is the main film competition of the Israeli film industry. …Online Video7 min readOnline Video7 min read
Jan 7Running a Hybrid Film Festival RemotelyThe case of Regard Bleu film festival This article is a case study of a project we did with Regard Bleu film festival, who decided to have its 2022 edition as a hybrid festival. Our system, Movies Everywhere, was used for the hybrid part of the festival. The special part…Film Festivals5 min readFilm Festivals5 min read
Dec 31, 2022Why You Shouldn’t Submit Your Film to Leading FestivalsAn honest post This post/article is based on experience, but moreover — on knowledge. I’ve been a film professional in various roles for 22 years, mainly as an editor, then producer, sometimes director and in some cases — as a sound recordist. That period gave me the experience, but only as…Film Festivals5 min readFilm Festivals5 min read
Dec 17, 2022The interesting story of an in-person and its parallel online eventa case study — This post/article is not about hybrid events which are held simultaneously. Those events are the subject of many of my other posts, but not this time. Recently we had a special event, which was held primarily as an in-person event for 3 days and then followed an online, smaller event…Screeners5 min readScreeners5 min read
Aug 15, 2022How to Steal Any MovieLet’s make it clear, we’re speaking about piracy First off, a necessary intro and at the same time a disclosure: this post does not encourage you to pirate movies. Not only it’s illegal, it is immoral. I was a filmmaker for 22 years. I suffered from piracy. My friends suffered…Copyright7 min readCopyright7 min read
Jun 18, 2022Why I don’t have a coffee machine at home and what does it have to do with hybrid eventsThe answer is actually very simple A friend came to my house. I offered him coffee. He gladly said yes. I asked him whether he’d like an instant coffee or a black coffee. Suddenly noticed the surprise on his face. After a slight pause, he said (with a smile) “Instant…Hybrid Event5 min readHybrid Event5 min read
Mar 19, 2022How to Become a Broadcast MonsterGo Live features made broadcasting accessible and almost trivial. But things are more elaborate that they seem at first glance. Yes, everyone can and should go live from any device, anywhere, from the beauty vlogger to the president of Ukraine, but if you want to go beyond the basic selfie…Hybrid Event5 min readHybrid Event5 min read
